Who is the target audience you want to reach with your website?
My job is to design and structure your website as optimally as possible but, since you are the expert in your industry and your customers, it is important that you can provide me with as much information and feedback through the process as possible.
Research shows that you spend less than 4 seconds deciding whether you want to read more on a website or browse on. Therefore, design and content must match the expectations of the audience you want to reach.
Sometimes this goal is not completely visible until the website has been up for a while, other times it changes over time. Constant maintenance of the website is therefore quite important for all the time to be at the top and attract relevant customers.